A special area designed to offer an opportunity for in-depth discussion and networking. Journalists, buyers, stylists of the bridal world come together to discuss emerging trends, market strategies, and new requirements.
A unique opportunity to explore the future prospects of the industry, share experiences, and find new inspiration.

SCHEDULE 2025

FRIDAY, APRIL 4

12.30     Conversation with  Giuliana Parabiago. Wedding: the value of the hadmade work.

15.00     *INCLUSION, the meaning of inclusivity and diversity in the bridal industry, creating an inclusive environment, communicating inclusivity in the store (in collaboration with White  Sposa). Find out more

15.30     The market has changed" : new reorganizations and new strategies of sales and marketing (by Elle Spose ). Find out more

17.00     *VISUAL, introduction to visual merchandising, elements of store design, design of “thematic showcases”  (in collaboration with White  Sposa). Find out more

SATURDAY, APRIL 5

12.00     *DIGITAL MARKETING, overview of key social media and social marketing strategies, management of online reviews and customer interaction (in collaboration with White  Sposa). Find out more

14.00     Conversation with  Giuliana Parabiago. East and West: which one is the meeting point for the Wedding?

15.00     Macro and micro bridal trends 2026: where is style going? (by Elle Spose) Find out more

15.30     Conversation with  Giuliana Parabiago. Matisse the vintage and a “volume”  - with Elisabetta Polignano.

17.00      *Event Luxury &Events, design, management and communication of in-store events (in collaboration with White  Sposa). Find out more

SUNDAY, APRIL 6

10.00    *SUSTAINABILITY, what is sustainable fashion and why is it important? Sustainability in business processes, Communicating sustainability to customers  (in collaboration with White  Sposa). Find out more

11.00    Conversation with  Giuliana Parabiago. The accessory, not secondary but co-starring.

12.00    Wedding Atelier Marketing – How to stand out and become the benchmark for newlyweds (by Shop Survivor). Find out more

* in collaboration with White  Sposa