From the white dress to the throwing of the bouquet (strictly chosen by the groom-to-be), from the characteristic poltarebend (the breaking of porcelain before the wedding as a sign of good luck) to the reception and dance, the German wedding encompasses a large number of fascinating traditions. Having had to be put on hold because of the pandemic, they are now coming back stronger than ever to accompany the recovery of the bridal sector. In order to have a more precise overview, Si Sposaitalia Collezioni continues its #Sisposaontour initiative which, throughout the year, involves buyers, exhibitors and opinion leaders to once again underline the value of the community and, at the same time, highlight its needs and desires. But that’s not all. The kermesse project allows, as in this case, an insight into the current situation of the sector directly from the voice of the main players. Which in this case, are two ateliers in Hamburg, Salon and White Silhouette, whose mission, of course, has always been to accompany the bride and groom on their most beautiful day, celebrating love with style and embellishing it with something special like a dress, always able to make a difference.

This is why both boutiques have always focused on research, to present their clients with the perfect accomplice, in terms of outlook, to their bond: not a simple dress but an important part in the story of a love affair that reaches its most intense celebration. So, at Salon , the gaze is focused across the border to select the most beautiful collections for events abroad: a lot of space is dedicated to international brands - an important part of which is occupied by Italian brands - without forgetting domestic production, made up of sophisticated and enveloping creations. White Silhouette's ability to seek out new talent is much appreciated by younger brides, as is its attention to trends, which has recently been focusing on Italian brands, in which the boutique sees the key points of its philosophy.

After all, German brides are very demanding and often already know what they want to wear for their wedding thanks to technology that makes images and inspirations available before they can actually be worn. However, while social channels and virtual reality have become an essential step in choosing a dress, the physical moment of trying on the dress, of meeting and comparing notes face to face, and of all the emotional aspects of a visit to the atelier, are indispensable. The web is used to book appointments and is always a good organisational tool, but the real consultation remains a priority, especially when you have to wear the dress of choice. And what are the preferences of the bride-to-be in Germany? Light, airy dresses, rich in special lace and often pleated, but also two-pieces that are easy to match after the ceremony, are the models favoured by Salon and White Silhouette, who reveal that, if the pandemic has disrupted the landscape, on the other hand it has made the relationship with the clients decidedly stronger and more intimate, enhancing what, to all intents and purposes, is the true mission of the atelier, namely to accompany a man and a woman on their most beautiful journey. And to always do so with undiminished passion.