There are strong signs of positivity in the bridal&ceremony segment. Starting with the partnership between Carlo Pignatelli and Pronovias for the launch of a collection dedicated to the groom.

An exceptional union, sealed with the logo of two interlaced wedding bands. The long-standing Made in Italy fashion house boasting over 50 years of experience in the sector joins forces with the Barcelona-based group, a global leader in bridal wear with plans to expand in Europe and globally. All, of course, in the name of excellence.

A powerful message for a market weighed down by the uncertainties of the health crisis and which has, once again, been able to react by focusing on optimism and, more importantly, by providing a tangible response. The concept of combining artisan Italian tailoring with cosmopolitan style is destined to leave a lasting impression and usher in a new, important chapter in the wedding industry.

A positive thought Francesco Pignatelli wanted to share with Sì Sposaitalia Collezioni, supported by realistic forecasts for a sector that, despite the hard blow felt all along its supply chain, has never lost heart. These aspirations are accompanied by popular demand, as confirmed by the figures, and this is an excellent starting point for companies to gain further momentum and not let their growth slow. Of course, that’s not to downplay the satisfaction the fashion house feels for a project it truly believes in as they aim for “ever increasing internationalization and, thanks to the deal with Pronovias, we now have a suitable partner to step on the accelerator of ambition with” as the creative director of the Turin branch recalls.

This proactive attitude is shared by the Spanish player, who appointed its Southern Europe manager, Carlo Cavallo, to speak about their enthusiasm for the project: at Sì Sposaitalia Collezioni it was Carlo who commented that Pronovias had set its sights high by choosing the best, namely the Carlo Pignatelli fashion house. Over the next three years the hope is to bring these ambitions to fruition with results leading to the partnership’s collection achieving an established presence throughout Europe alongside the brands’ original collections. Because "expanding the Pronovias portfolio has always been one of our priorities and doing so with the menswear collection and under the aegis of a connoisseur like Carlo Pignatelli seemed like the obvious choice", concluded the manager.

All we have to do now is wait until July for the first Carlo Pignatelli for Pronovias collection to be unveiled.