The future starts here. The 2021 edition of Sì Sposaitalia Collezioni signals the restart of the industry: an event strongly desired by operators and enthusiastically welcomed by boutiques and distributors.

Hub of style and trends, Sì Sposaitalia Collezioni proved to be the reference point for buyers from the European market (including Germany, Greece, France, Spain, Switzerland and Portugal); it also welcomed visitors from the U.S.A., Qatar and important buying offices for Asian markets for a total of 29 hosted countries and 16% of international attendance.

The 2022 Collections presented by 100 Italian and international brands will be the stars of the show, including Allure Bridal (USA), Amelia Casablanca (IT), Antonio Riva Milano (IT), Bellantuono Bridal Group (IT), Elisabetta Polignano (IT), Nicole Milano (IT), Morilee (USA), Pronovias (ES), Vera Wang Bride (USA) and Yolan Cris (ES): a diversified offering in a completely renovated exhibition concept designed to meet the needs of visitors.

Great enthusiasm for the fashion shows dedicated to buyers, press and influencers: Elisabetta Polignano, Agnieszka Światły, Maison Signore, Amelia Casablanca, Bellantuono Bridal Group and Blumarine, Emiliano Bengasi, Terry IlaFlà and the Digital Fashion Show by Antonio Riva Milano alternated on the catwalk of Sì Sposaitalia Collezioni providing the emotions of the catwalk once again.

Sì Sposaitalia Collezioni was the stage for an industry that is changing, in search of new creative ways to relaunch business at an international level: a great opportunity for companies to compare notes, to identify together new solutions and ideas that will guide the imminent future of the bridal world

Among the innovative examples presented at the fair, "TINY DRESS by Sì Sposaitalia Collezioni in partnership with Maison Signore" which showcased miniature masterpiece dresses representing Italian haute couture. Not just an exhibition, but a solution to the difficulty of travelling and relating to markets around the world.

Physical and digital experience finally integrated for the first time with the #iamsposaitalia platform, which allowed buyers to come into direct contact with exhibitors, enabling valuable connections and giving them the opportunity to show their collections on the catwalk, as well as online. The event was a great success on social media, with more than 520 thousand users reached through Instagram and Facebook and 55 thousand interactions generated.

But Sì Sposaitalia Collezioni is not standing still and, in anticipation of the next event in April 2022, will continue to offer important networking opportunities on #iamsisposaitalia: a digital platform that is not just a showcase for trends, but a place where companies and buyers from all over the world can get in direct contact with each other through the Open Agenda application and use a special live chat to communicate even more effectively.

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