"Love is not something that can be cancelled": the public health emergency may have resulted in postponements, venue and programme changes, compromises necessary in the name of safety, however the desire to celebrate the most wonderful day of our lives the right way has never been stronger. Sì Sposaitalia Collezioni, with data to hand, confirms that the number of weddings, net of the pandemic, is and will remain unchanged, because the ultimate aspiration of brides is to celebrate love. And above all, to do so wearing the dress of their dreams, which brands of the sector have interpreted with unwavering enthusiasm in their new collections, with a special focus on the moment we are living in.

As time ground to a halt during lockdown, the opportunity was seized to study new details, interpret possible evolutions in taste and translate the most frequently recurring trends in models, without shunning the original essence of the Fashion House. After all, as highlighted by the creative direction of Amelia Casablanca, change has occurred, even in the wedding segment and especially with reference to the sentiment of brides who, despite the uncertainty of these times, remain unshakable in their determination to never let go of the magic of their dreams, in which their dress plays a crucial role. Confirmation in this sense also comes from My SecretSposa, reminding us how the bridal dress is a dream nurtured by young brides since their childhood: nothing and nobody can get in the way of them making it come true. Their desires remain unscathed by the current emergency situation. A trend has emerged over the last few years, whereby lace mermaid dresses are being put aside in favour of more contemporary cuts and a prominent rediscovery of Italian values.

The desires of brides change according to geographic provenance and Europe is characterised by two macro trends: on the one hand, a more contemporary and minimalist one, suitable for fast and intimate ceremonies that have seen a recent surge in popularity, and on the other hand, a more luxurious and scenographic one, in which the ambience of a thousand and one nights is evoked by taffeta, chiffon and embroidery. The importance of femininity is unwavering, as indicated by Lilly Spose, which confirms how in these historic times, Scandinavian brides are choosing creation that exude a self-confident mood, revealing just enough without erring on the side of excess: exquisite all-over semi-transparent lace bodices with airy and soft Georgette or organza gowns. Things are different in eastern Europe, where a penchant for more scenographic and rich dresses shows no sign of subsiding, although as confirmed by Navy Blue Group, today's brides are focused on searching for a dress that completes their personality, so that they can live the most wonderful day of their life to the full.