Sì Sposaitalia Collezioni, the main event for bride, groom, ceremony wear and accessories, reveals the trend of the moment: rediscovering Italy and its beauties, not only as a setting for weddings and honeymoon destinations but also as a source of inspiration to create and immortalize wedding dresses. The confirmation comes directly from the voice of the brands who, both in their proposals and in the locations chosen to set them, wanted Italy as an important part of their concept.

Rome and its eternal charm was the perfect accomplice of the Ottofiori collection which has always paid importance to the scenario in which its clothes are inserted and which has chosen the capital precisely by virtue of its inspirational richness. But it is not the first time that the Maison has decided to set its campaigns in Italy: in fact, the images of the past season were taken in Lecce and its luxuriant botanical garden.

And the protagonist of the latest shooting by Diamond Couture could only be the Capitoline city which, after calling its collection Eterna in homage to Rome and to the immortal beauty of every bride, photographed it between Piazza di Spagna and the Trevi Fountain and Castel Sant'Angelo. After all, "From Italy with love" is the claim of a maison ambassador of Made in Italy bridal in the world which, already in the past, has used Palermo, Venice and Lecce as a location for its campaigns. But it's not just the Italian brands that celebrate the national territory. Wona Concept gave the name Palermo to its collection of romantic dresses and decided to use the Sicilian city as an important part of its video shot in the rooms of ancient palaces and the secret gardens they hide inside.