An increasing number of buyers are taking part in Sì Sposaitalia Collezioni, the leading event in the bridal & ceremony sector, confirming its position as a gathering and meeting point for the sector with the capacity to involve an ever-growing number of companies. The forthcoming 2024 edition in Milan, from 5 to 8 April at the Allianz MiCo, will be full of new features, with a broader and more structured offer to meet all the needs of an evolving market. The experience of Grammalidou Eleni, Owner of "Eva Krystel" in Thessaloniki, Greece, highlights the value of the research and organisation that goes into the event, which gives visitors a complete experience. The new Unconventional POP UP and Evening Dress areas respond to emerging trends that are becoming increasingly important to retailers. Unconventional POP UP will feature niche brands for the complete contemporary bride look, while Evening Dress will explore the possibilities of the evening gown in collaboration with IFTA (which for the past five years has organised the IFTA EVENING SHOW, dedicated exclusively to evening wear with a focus on Italian sartorial excellence).

Another new feature for this edition, in addition to the business opportunities, is a full programme of talks on various topics, from upcycling to bridal trends for 2025, while the fashion shows once again prove their appeal, with Grammalidou Eleni praising how dresses are flawlessly presented "I’m always impressed by how dresses are presented in such an excellent way, showcasing their movement and vitality”.

And the buyers appreciate Italian brands for their excellence and quality, as confirmed by international designers such as Thomas Strumbelj from Slovenia, for whom Italian designers are perfectly represented in the context of the event and on its catwalks, and Justin Alexander and Peter Langner, two of the world's leading names in bridal fashion, who have chosen Sì Sposaitalia Collezioni 2024 as the “place to be” to showcase their collections. And there are many further names: Anny Lin, Giovanna Alessandro, Amelie Bridal, Andrea Versali, Ariamo Boho, Bianco Evento, Capri Sposa, Christian Koehlert, Creazioni Maria Pia, Dalin, Diamond Couture, Donna Elas, Eddy K, Emanuele Valenti, Joseph Ribkoff, Kirico, Lillian West, Luigi Bruno, Manu Garcia, Michela Ferriero, Musani Uomo, Poirier, Pollardi, Privee Higar Novias, Rara Avis, Romantica of Devon, Savannah Miller, Scribano 1966, Susanna Rivieri, Tarik Ediz and Valerio Luna are among the diverse list of exhibitors that will soon be revealed online.

The appeal of Sì Sposaitalia Collezioni lies in the variety of offers that allow buyers to learn about the latest trends in clothes and accessories (Grammalidou Eleni), to discover collaborations between new brands (Thomas Strumbelj) and to get to know European brands and companies that successfully export abroad, such as Mustafa Hashimi from the USA.

Top buyers who have confirmed their attendance at the next edition include The Dress from Belgium, Eva Krystel and Once Upon a Time from Greece, Designer Bridal Room, Mariee Bridal Couture and Hermosa Trading from China, Elegance By Roya from the USA, Contessa Fashion from the United Arab Emirates, Abientot, Gloveentertainment, Kawakami International Corporation, Sowa Project, Takami and Tri.C from Japan and many others from Korea.

With more than 40 years of history, Sì Sposaitalia Collezioni continues to maintain its central role in the bridal sector, able to capture in its offering the liveliness of Milan, a benchmark city for fashion, design and international appeal.

The event takes place in Milan (Allianz MiCo) from 5 to 8 April 2024