The 2023 edition of Sì Sposaitalia Collezioni, the international leading event for the bridal sector, brought the best of the bridal, groom and accessories universe to Milan, at Allianz MiCo, from 14 to 17 April. A four-day event during which the 2024 collections of the Italian style ambassador companies were showcased alongside those offered by the main international companies, attracting insiders and top buyers from all over the world. In particular, the event marked the return of Japanese buyers and the presence of Korean buyers increasingly interested in quality products. A high numbers of presences were also recorded from North America and countries in the Far East such as the Arab Emirates.

Moreover, the event offer was more than tempting right from the start, creating a unique showcase that provided a full overview of the sector thanks to 200 participating brands selected by Sì SposaItalia Collezioni. Excellence, variety, and craftsmanship were once again the assets that characterised an exhibition capable of combining innovation, exclusivity and quality with the evolving dynamics of the market, with famous names in the segment alongside emerging ones and niche ones.

The buyers particularly appreciated the rich calendar of fashion shows hosted in a hall that, thanks to its set-up with LED curtains allowed the audience to enjoy an immersive and very contemporary experience.  Fifteen events were organised over three days that brought to the catwalk the 2024 collections of Elisabetta Polignano, Mysecret Sposa, Michela Ferriero, CHIARA BONI White, Emiliano Bengasi Couturier, Julia Kontogruni, Dovita, Rara Avis, the Global Bridal House Group brands, Kigili, Musani Couture, Amelia Casablanca, Andrea Versali, and the Made in Sicily and Spain Fashion collective (Higar Novias, Lexus, Tina Valerdi, Alma Couture).

Similar was also the success of the new initiative brought forth by Sì Sposaitalia Collezioni in partnership with bridal guru Giuliana Parabiago that led to the debut of Yes, I Do, a trend book full of the 2024 trends and inspirations found at the fair and organised in a well-planned and fashionable manner. A tool that was rightfully included in various event initiatives to support the work of buyers and insiders while also representing a precious collector's item thanks to the cover signed by artist Jacopo Ascari. 

And yet we cannot fail to mention another prestigious initiative that confirmed Sì Sposaitalia Collezioni as an incubator of novelties and a collector of stimuli focused on trends, in particular, on the universe of accessories, increasingly important in the bridal universe and the focus in the new Precious Bride by HOMI Fashion&Jewels area. A space dedicated specifically to bridal jewellery collections signed by the most famous national and international names such as De Liguoro Milano, Swarovski, and Unoaerre Italian Jewellery.

The recently ended edition of Sì Sposaitalia Collezioni took place in a lively atmosphere inside and outside the trade fair amplifying the city's dynamic spirit with its many initiatives and hosting numerous presentations and networking and business opportunities. This liveliness was highlighted once again by the record-breaking numbers of social media interactions that featured the event and exhibitors through mini social interviews with almost 2 million views from all over the world.