Sì Sposaitalia Collezioni, a flagship Fiera Milano event entirely dedicated to the world of Bridal & Ceremony, chose Taormina, on 8th November 2024, as a stop for its road show for operators in Southern Italy. The event took place in collaboration with Milano Fashion&Jewels, a showcase of the latest trends in fashion, accessories and jewellery.

This event proved to be the ideal opportunity to strengthen the connection between the Sicilian market and the Milanese platform, with a focus on incoming buyers.

The day began with an exclusive tour of the city's most prestigious boutiques, followed by a photo shoot in this iconic location, which was transformed for the occasion. It was here that the preview of some of the brands, including Amelia Casablanca and Francesco Italy, that will take part in the next edition of Sì Sposaitalia Collezioni was presented to the community of Sicilian sector experts.

By joining the initiative, they added the perfect touch of glamour to a B2B event that is making waves for its ability to anticipate the trends and must-haves of the bridal sector, which has fashion research and innovation in its DNA.

The evening ended with a private event to present news and projects planned for the 2025 edition, to be held from 4 to 6 April at Allianz MiCo in Milan.

The Taormina stage closed the calendar for Sì Sposaitalia Collezioni, which has already participated in major events such as New York Bridal Week and Shop Survivor in Riccione in October.