Sì Italian Touch will showcase everything Italy has to offer, an area in which craftsmanship, sustainability and high quality tailoring will set the stage for the creations on show. Where? At Sì SposaItalia Collezioni, the premium bridal industry exhibition, which is readying itself to become ever more inclusive and strategic over the next three years, following an innovative direction to best interpret the changing world of wedding ceremonies and remain the first point of reference for all its participants.

The first step in this positive feedback loop will be the division of the exhibition into three areas, conceived to bring fashion houses and brands together with a focus on their specific targets and the collections of which Sì Italian Touch is the heart.

“The added value of the authentically Italian brand is always a winning proposal, especially in a studio like mine, and I must congratulate you on the début of this area dedicated to Italian products,” says Giovanna Canavacciuolo from Maison Magic.

Creativity, Italian style and traditional craftsmanship are the core values of the brands brought together in the area, made evident in offerings for buyers looking for handmade creations, the highest quality tailoring and sustainable processes. The product itself will be the focus of the area, on show to a demanding public fully aware of the inestimable value of Italian craftsmanship.  “Si Italian Touch is a fascinating concept which enable us to stand out from more generic offerings; what is more, it will allow us to present ourselves for the first time to a new public,” adds Danilo D’Amico, designer for the Domenico Scribano brand.