"Timeless tailoring skills where seamstresses and expert embroiderers work by hand to give that extra touch to each dress that makes the wedding day so special and the bride feeling all the power of beauty," says Gino Signore, from Maison Signore. Alongside the beautiful 2022 collections he brought to the fair an exhibition of minidresses: small jewels that represent the unique value of the supply chain strictly Made in Italy.

An exhibition, set up in the Sì Italian Touch area that allowed us to better explore the behind-the-scenes that make "Italian dresses unmatched," says Francesca Brandi from Qualcosa di Blu (Trieste). For example, only Italian manufacturers can offer a highly personalized tailor-made service suitable for the most refined and demanding brides."

"Because today's brides know very well what they are looking for,” explains Raffaele Senatore from Passaro Moda. “They want a unique product that can make them feel unique on their wedding day and if they are looking for quality, Made in Italy is the answer."

Dresses made one by one like those by Emiliano Bengasi. "Our dresses are embroidered, sewn and cut by hand still using scissors. Our added value is definitely the right mix of high tailoring, innovation and fashion."