Tying the knot is far from impossible, of course minus the cutting of the cake, tossing of the bouquet, hugs and kisses, but still with all the magic of "yes, I do". Confirmation comes from data sourced from studies on the impact Covid-19 is having on weddings, as well as from those directly committed to making the dreams of the married couple come true. Like Grazia Innao, head of Kartika Sposa Atelier, who firmly believes that once the emergency subsides, the number of weddings will actually grow and the sector will seize the opportunity to bounce back, both in economic and emotional terms.

Boutiques, encouraged by these trends and the mission of their profession, have never stopped nurturing bridal dreams, keeping alive a message of hope and optimism. Seizing opportunities, including those generated by the crisis: this is the secret according to Grazia Innao, who has upped her support for brides, not only with bespoke services but also, and above all, with a human touch, including suggestions and all-round assistance, informing them of all available options. All this without ever shunning the cultivation of creativity and that dream which culminates in the reality of a wedding dress. Because today's brides-to-be are trying with all their might to make their greatest desire come true, thanks to ethereal and impalpable creations that convey lightness while exuding beauty and curation, true to finest Italian tradition, tailored to the personality of individuals thanks to the sartorial know-how of Kartika atelier.

A magic that cannot be replicated online, according to Grazia Innao: "After all we do give magic, we stimulate emotions with our dresses, and this wouldn't be possible at a distance!". However it can be an important instrument, especially for purchasing accessories or for occasions reserved for less formal ceremonies. 

While on the topic of trends, it is impossible to forget how attention to sustainability has become a priority for bridal dresses, especially in recent times: at Kartika atelier this requirement has characterised production to such an extent that it has even inspired veritable capsules (like the one made from sustainable cotton Sicilian lace) which Millenials have fallen head over heels for.

Ultimately, all efforts appear less demanding when focused on satisfying the bride, who according to Grazia Innao, becomes a part of her family each time. What could be more magical?