Sì Sposaitalia Collezioni is preparing for new future challenges with an ambitious three-year strategy - launching with next April's event – designed to make the exhibition the primary point of reference for the industry as a whole. A fundamental role, especially in the initial stages, will be played by the three areas into which the exhibition is to be divided, conceived to optimise the requirements of its participants and organised as spaces in which brands and fashion houses can come together with a focus on their targets.
Each of the three areas will have its own layout and fittings, specifically designed to answer the commercial requirements of its protagonists, especially those with an international reach, as will the dominant tone of Sì Collections. The most cosmopolitan part of the exhibition has been designed to bring together new trends in global brands, in which the major multibrand companies, with their diversified clientèle, will find a wide range of proposals for every need. “This forward-facing proposal is an ideal showcase for new creative offerings,” says Monica Gabetta Tosetti, summing up the attitude of buyers to the new area. The new area has been welcomed with enthusiasm by exhibitors as well, like Anne Kathrine Rantzau, owner of Lilly: “this concept-oriented space responds to the need to provide an experience of selection, choice and acquisition in a protected space, in which the highest standards inspire us to lay the foundations of future fashions in the bridal segment.”
Modernity, variety and internationalism will make the difference between collections of dresses and suits featuring diverse styles, sizes and price ranges - all on show at the next edition of Sì Sposaitalia Collezioni.