Innovation, experimentation and a passion for work have always been the driving force behind Atelier Marialuisa Benetti, which for over 40 years has been a point of reference in north-eastern Italy for the bridal segment. The quality of the fabrics used, the unique details, the choice of the best Made in Italy brands all combine, together with the professionals' know-how, to make the dreams of future brides come true in the name of craftsmanship.

The customer is at the centre of everything, listened to, supported, and satisfied not only thanks to the proposals of the best brands in the boutique but above all because of the atelier's strength in terms of the quality of the creations and the ability to create bespoke clothes thanks to the mastery of the in-house tailoring.

But what are the unique features of dresses that fulfil the wishes of the brides-to-be? At the Marialuisa Benetti atelier, all their wishes will be granted: the satin petticoat models with thin straps and bias cuts, the chic and versatile mini dresses that can be reused for other occasions. They are also offered simple minimal models next to princess models with detachable skirts, a waist belt and elegant sleeves, with deep necklines, without forgetting those who love a more casual style and choose palazzo pant suits. All made using the best fabrics - mikado, silk crepe, lace, tulle, satin, duchess, organza -, featuring classic pastel colours, alongside reds and brighter tones and often adorned with precious details, such as 3D flowers, pleated drapes, white collars.

Flowers are the décor towards which next season's trend is moving. As a consequence of the pandemic period, which has impacted not only purchases but also tastes, people will choose sober and romantic models - hence the flowers - but above all garments that can be reused for future occasions, perhaps modified by adding accessories.

Precisely during this time of change, the Atelier confirms the growing importance of social and digital channels, but the direct relationship still remains fundamental. Otherwise, it would not be possible to understand and fulfil every bride's wishes on the most beautiful day of her life.