Exclusivity is the key to Sì Bridal Room, the brand new section of Sì Sposaitalia Collezioni, which presented its new direction - to be developed over the next three years - as the strategy for growing the exhibition's positioning as the premium point of reference for the industry as a whole. This new direction will focus on the market, its leading players, exhibitors and buyers, and their needs, by showcasing them in the three different sections into which the exhibition is divided. Each area will have its own specific characteristics, designed to bring together brands and fashion houses with a focus on their targets and their core values.

As Maria D’Avino, owner of D’Avino Spose, says: “it's a fascinating concept, because it gives value to each segment and enables one to easily and effectively identify stylists and vendors suited to one's own needs and dimension.”

Sì Bridal Room, the most elite and selected section of the exhibition, is guided by the values of research, high quality and made to measure craftsmanship - the values that make a product aimed at the top of the market stand out from the competition. The area will showcase the latest products from the top Italian and international designers distributed by the very best boutiques, with an eye not only to style but also to emerging talents. The top designers will be there too with their prestigious creations, to mark the character of a space open on invitation only. The plus point? A particularly high value look and feel, with dedicated concierge services, to make the Sì Bridal Room section the jewel in the crown of the exhibition.