Sì Sposaitalia Collezioni is back with an in-person event in full safety. Online pre-registration is now open for the bridal fair, to be held at fieramilanocity from 25 to 27 June, after a long break imposed by the pandemic. The fair is back, even if in a postponed edition, and offers the entire bridal community not only the perfect occasion but also the perfect location to meet and talk, thus sending a sign of recovery to the entire market.

The event, which will take place over three days, will focus on three aspects: Sì Bridal Room, featuring all the sector novelties; Sì Italian Touch, supporting craftsmanship and tailoring and Sì Collection focused on international trends. To protect exhibitors, buyers and visitors, Fiera Milano has adopted a number of best practices by drawing up an actual Protocol - regarding exhibition access and visit - in accordance with national health regulations. The protocol will primarily regulate access to the exhibition centre by creating traffic flows and a computerised entry detection system, with a consequent sanitation process. The layouts of the exhibition areas will be designed to limit crowding and will provide separate and independent entrance and exit routes to allow for a smooth visit while respecting the minimum interpersonal distance. The refreshment area and common areas will also undergo continuous sanitisation and all catering services, performed in accordance with the regulations, will not only be implemented to ensure adequate social distancing but will also feature dedicated staff equipped with the mandatory protection devices in full compliance with the protocol.