Italian creativity has always known how to reinvent itself, always ready for changes and able to transform difficulties into opportunities for growth.

This characteristic is also key to the bridal industry which, in the confusion of recent months, has proven itself able to change and set the foundations for an evolving future in which the traditional wedding has been reinterpreted to face new, fascinating challenges. An exciting new direction that has been the focus of Sì Sposaitalia Collezioni in this revolutionary period, as it prepares to accept the new and the future without forgetting the past.

Openness and proactivity supported by a full spectrum view of the market have enabled the exhibition to remain the point of reference for the bridal industry, and now set the stage for the debut of a series of developments to be rolled out over the coming three years, starting with a new image. It is its task to visually translate the core of these changes, showcasing the icon of beauty, as expressed in classical art - the idea of those imperishable values of excellence that have enjoyed universal success. Just as the beauty of the past must change to remain in step with the times, so Sì Sposaitalia Collezioni, with its solid foundations, looks to the future and the changes it promises, making them real and concrete for all.