Sì Sposaitalia Collezioni returns with its latest edition, taking place at Fieramilanocity from 24 to 27 September. As the sector relaunches, the exhibition is designed to ensure maximum safety while focusing on one specific goal, to encourage economic recovery in Italy. 

Many new features are confirmed, starting with the “Protocol to contain the spread of the new coronavirus” which contains guidelines to guarantee the swift and safe relaunch of the exhibition and conference sector. Drafted in collaboration with a team of experts and in synergy with the trade sector’s main players, the document respects the laws in force and considers the evolution of the epidemic and all related regulations. Safety will be paramount, starting with the management of visitors, who will be able to take advantage of wider, better controlled pathways around the halls and in all common spaces including refreshment areas.

The recovery phase will also be supported with the launch of the new Fiera Milano Platform. Dedicated to the entire community of reference (from exhibitors to buyers, opinion leaders and the press), the platform will facilitate interaction between buyers and companies by focusing attention on the network that revolves around every exhibition.  Thanks to a true ecosystem of services, the project ensures a phygital experience, to be enjoyed by both digital and live audiences, which will involve the development of content on the exhibition’s websites and social media pages, the creation of synergies between face-to-face meetings and digital webinars, and the production of dedicated product catalogues for exhibitors.

Sì Sposaitalia Collezioni is set to be an essential event for trade sector professionals, also in virtue of the fact it will run alongside Milano Fashion Week. An exhibition that will focus on new opportunities to network and share, aimed at the entire community of reference, in order to support the recovery in a proactive way, positioning itself as a privileged platform for the businesses involved and developing new business tools, such as observatories and the monitoring of foreign buyers.