It is Yes, I Do another important novelty accompanying the edition of Sì SposaItalia Collezioni scheduled from April 14 to 17, 2023 in Milan (Allianz Mico), a comprehensive guide to the next season's trends designed to help buyers and industry operators navigate their way through the new products in a reasoned way and effectively plan their purchases.

Yes, I Do is, in fact, a vademecum in which trends and inspirations have been enclosed and will be declined in the collections shown at the fair, whose aesthetics and material and chromatic declinations have been explored, until building a path full of references and fascinations. A trend book that has been designed as an ideal tool to interpret taste and its evolution, in a bridal reinterpretation of fashion trends rich in inspirations from art, cinema, music and traditions from all over the world, which have influenced and will influence the new collections.

Yes, I Do is a project of Sì Sposaitalia Collezioni, carried out in collaboration with Giuliana Parabiago, fashion journalist, author of books on bon ton and ceremony, tutor for Becoming a wedding planner courses, who created an overview with a strong practical and strategic value also thanks to the valuable contribution of the protagonists of the kermesse. A functional guide and, at the same time, a collector's item as evidenced by its cover, created especially for Sì SposaItalia Collezioni by the artist of Beauty, Jacopo Ascari.

Pick up your copy at the event!

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Jacopo Ascari, narrating fashion with illustration

The cover and trends published by Yes, I do the new guide dedicated to buyers of Sì Sposaitalia Collezioni available at the event, were created by Jacopo Ascari, a young illustrator who narrates fashion through a personal sign.

He has always been drawing, as an urgency, as a way of expressing himself and seeing reality, but before he decided it was worth doing it professionally, he graduated in architecture at the Politecnico Milano with a thesis, naturally illustrated, on Venice. A time that has stayed with him: relating fashion to the urban context, representing cities with their buildings, surrounding an outfit with a series of architectures are part of his codes.

After his studies, he worked for the Venice Biennale at the architecture and visual arts department and then collaborated with the Film Festival, a strong bond with the city that is still expressed today in his collaboration for Venice Fashion Week. When he decided to return to Milan, he began to design the windows of the Gio Moretti boutique on Via della Spiga, published for Rizzoli a book: Storie (che non passano di moda) di moda in which Enrica Alessi recounts the curiosity-filled biography of some designers of the past and present and Jacopo illustrates it, then a solo exhibition that connects 12 designers with as many cities. Drawing for him is an urgency and before closing each day he stops on a sheet of paper the colorful emotions and things not to forget.