With its focus on made in Italy and artisan know-how, the event SìSposaitalia Collezioni holds all hand made creations in particularly high regard, as an absolute added value and source of inspiration for wedding dresses.
At the last Dolce & Gabbana show, trades walked the catwalk more than individual dresses so to speak, in a homage to craftsmanship, the value of savoir-faire, manual dexterity and traditions which mingle and need to be passed down from generation to generation in order to survive. Never before has there been such as surge in appreciation for the sense of uniqueness and preciousness of hand made items, attention to meticulous details and customisation, tired of approvals and serial products. True luxury is not so much ostentation as it is substance and the allure of an exclusive product with intrinsic contents. A value which is ideally embodied by the dress of all dresses, the wedding dress. The culmination of exclusiveness and uniqueness, expressed by something designed for a unique moment. The dress in which tailoring and hand made craftsmanship become veritable privileges in addition to absolute distinctive characteristics.
This approach is magnificently recounted in the film 'Phantom Thread' by Paul Thomas Anderson: the tailored dress is rigorously created for the individual, almost like a sculpture, sewn piece by piece by tailors required to wear a white gown and gloves so as not to ruin the fabric and treat it with the utmost care and respect. Finally, in order to further highlight the sheer ritualism of the process, a message is sewn between the folds, a sort of secret shared by no one other than the tailor and the wearer, a testament to the exclusiveness of the finished dress.
After all, even the dresses of queens, in this age of much-loved royal weddings, are valued in hours of work, highlighting the immense value of hand made creations. Actresses are no less demanding: when Sophie Turner married Joe Jonas, she revealed that it took all ten of her embroiderers 350 hours each to complete her dress. Veritable masterpieces made of patience, art and aesthetics. Embroidery, hand stitching, laces sprinkled with pearls and diamonds.
Important garments for which SìSposaitalia Collezioni guarantees a prime showcase, seeking out values in craftsmanship, in true Made in Italy and in the refinement of creations, as it strives to carry them forward as perhaps one of its most romantic missions.