Bridal fashion comes out and becomes more real.

For a long time, the stereotype of the photo shoot portrayed the dress for the big day within the walls of a studio, almost always white. A habit that embodied the aspiration of the perfect dress: motionless, immaculate, statuesque, without any trace of movement, portrayed in a suspended place and time. Now the ceremony has changed, spontaneity, enthusiasm, and joy are important and even the way of representing the wedding dress is no longer the same. Redefining it are the many destination weddings or the wish to move to the places one loves and knows. The new photo shoots are set in charming locations, familiar and lesser-known views, buildings, monuments, panoramas where everyone would love to be. Thus, Italy becomes an ideal location for photo and video productions: art cities, lakes, romantic and characteristic corners become ideal backdrops and settings to emphasise the character of a dress. A baroque detail, the stone of a palace, and a small beach can frame the collections.

Giuliana Parabiago