We’re not about to see a drop in the number of weddings. Although coronavirus closure may have seen some couples drift apart, many more have decided to take the plunge, their love for each other only confirmed following the emergency. So how is 2021 shaping up? It will definitely be a busy year in terms of ceremonies. Almost all weddings planned for spring/summer 2020 have been postponed, either until winter or, in most cases, until 2021. So calendars are filling up and it won’t be easy to find a location. It will be difficult to secure the most popular places and more unusual days such as Wednesday and Friday may well be considered, well away from any hint of superstition. And what about dresses? It seems that those brides who previously fell in love with a gown are still of the same mindset. We interviewed ateliers and very few customers have changed their minds. So selections have been confirmed but the real problem has to do with liquidity. Stores will need to wait a year for final payments and, in the meantime, arrange for dresses to be stored in warehouses until the ‘big day’. Generally speaking, with regard to both men’s and women’s wedding and ceremony wear, the 2020 numbers should more or less equate to those of 2021, the only difference being delayed collection, and therefore delayed payment. As for ceremony size, isolation appears to have fuelled the desire to celebrate and so there is unlikely to be a drop in guest numbers, social distancing rules permitting of course. The couples themselves, following a recent dearth of social events, continue to want many friends to attend and are enthusiastic about marrying. But there is a growing awareness as to wastage and the environment. An attitude that sees couples favouring the local area, respecting seasonality and avoiding any exoticism (flowers and foods from afar) or excessive ostentation. It is more about finding a solution to fit a couple’s personality and way of being, a sort of ‘made to measure’ that does not just relate to the dress, but to the organisation of the entire day.