Fabrizio Filippini Inzoli, who recently introduced Atelier Revenge, a series of mini-collections created by four hands in cooperation with major stylists, in a noble palace in Brescia was ready to answer us. The number and names in the international team is significant: YolanCris, Giuseppe Papini, Tosca Spose, Iris Noble, Maria Pia, Isabel Sanchis, Marco y Maria, and Angelo Toma, united by the same idea and driven by the same enthusiasm. "Somehow we created a new model: they generously provided creativity, I provided my experience and my ability to listen to the needs of brides on a daily basis. To some extent we wanted to create an alternative to large-scale distribution, to the prét-à-porter of the Nineties, to the infinite multiplication of the same model and to create a new, less obvious path. I believe in the combination of skills, the possibility to compare each other’s work while working together, in collaboration. I grew up with many of these designers and since we have known each other for so long it was almost natural to create models together. Unique, exclusive, extraordinary garments specifically dedicated to brides. However, Filippini's focus, who inherited the family business, is vertical. On Valentine's Day a new point of sale will be inaugurated in Brescia: a cosy, small, cute, special place with a high level of service, but with accessible capsule collections and a flexible structure. "It will constantly change atmosphere, colours, and details to follow fashion trends. It will never have the same look. It will be sort of temporary, aesthetically speaking." While Revenge, the historical store and often the starting point for brides to try on the Atelier Revenge collection on their second appointment, continues its operation. An interesting strategy that monitors the market from top to bottom and vice versa, but above all that offers a new way forward, overcoming the brand/buyer dichotomy in search for new harmony.

Giuliana Parabiago